Email Overload: Focus on "Business Critical" Emails

Does email overload exist, and if yes, what affects it? David Sumeckia, Maxwell Chipulua, and Udechukwu Ojiakoa asked 1100 employees of a multinational technology firm and found out that there is a connection between non-critical emails and email overload. 

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In an article to appear in the International Journal of Information Management in October, they report on the answers given to their questionnaire about email use.

Some facts they report:

  • There is a lack of agreement of what is a ‘business critical’ message.
  • People who receive more non-business critical emails tend to send more non-business critical emails, thus creating a self-increasing circle of overload.
  • The more time an individual spends managing emails, the higher the overload the individual experienced.
  • Sending emails that are not business critical may take about 8% of the time spent receiving and sending emails.
  • The more an individual accepts that email is a business critical tool, the lower overload s/he experiences. 

They recommend to clearly define and communicate within the firm what business critical mail is. "This would lead to a decreased proportion of non-business critical email in the system. Accordingly, email overload should decrease via two channels:

  1. directly due to the reduction in the number of non-business critical messages circulating and
  2. indirectly as there is more perception that email is a business critical tool."